Top 5 Trends for 2011: Hyper Targeting (AMA Presentation Part 2)
December 13, 2010
Technologies like "interest-based advertising" and "behavioral targeting" that once targeted people based on rudimentary consumer profiles are rapidly giving way to a new generation of technologies.
A generation that is, that uses new data mining capabilities to dynamically customize ads to fit each viewer's age, gender, location, profession, personal interests, household income, online activities, past purchase behavior, advertising response characteristics and more. Truly exciting stuff, if used judiciously.
In part two of my recent talk at the MNAMA's Digital Series event, I hit the #4 big trend for 2011 - hyper targeting - and offer up some basic guidelines for keeping digital advertising safe for both commerce and consumer privacy.
(Approx. 4:28)
Also listen to: Top 5 Trends for 2011: Social Media (AMA Presentation Part 1)
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"... EXCELLENT ..."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
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