Reinventing Goodby (Concl): Derek Robson On Digital Transformation For Agencies - And Clients

How agencies can avoid obsolescence - and why brands shouldn't just look to their agencies for all the answers. In the conclusion of excerpts from source interviews with Derek Robson, the man credited with leading the massive digital transformation effort at Goodby, Silverstein & Partners - which resulted in work like the augmented reality initiative for GE shown here - we get advice to agencies and clients alike on marketing in the digital age. Along the way, we hear how Robson helped co-founder Rich Silverstein overcome one of his greatest fears.

PART 3: Digital Transformation for Agencies (And Their Clients)

(Approx 4:04 min.)

Also, don't miss:

PART 1: Agent Provocateur

Part 2: Branding Beyond The :30 Second Spot

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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... EXCELLENT ..."

Publisher's Weekly

 

"... A MUST-READ ..."

Russell Weiner, Chief Marketing Officer, Domino's Pizza, Inc.

 

"... WITTY, INSIGHTFUL, DYNAMIC AND HIGHLY INSPIRING ..."

Alison Moore, Vice President, Brand Strategy & Digital Platforms, HBO

 

"... TRULY A MUST-READ FOR MARKETERS WHO NEED TO CUT THROUGH THE CLUTTER ..."

Connor Brady, Chief Creative Officer, Organic, Inc.

 

"... REQUIRED READING FOR THE DIGITAL AGE ..."

Peter Cole, Technology Director, RGA

 

 >>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

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