The Other Mobile Marketing: Coke 'Happiness Truck' Drives Good Times (Video)

 

Coke brakes for good times.

If you loved Coke's Happiness Machine, you're going to dig the new Happiness Truck, too. A twist on that first effort, which involved a machine that spit out free Cokes and other things, the Happiness Truck dispenses Cokes, sunglasses, soccer balls, even surfboards, on the streets of Rio. I think the ice cream machine-esque music is a nice touch, too.

A Coke and a smile is right. And the perfect reminder that the original form of mobile marketing can work pretty darn well, too.

Read more, here.

-----------------------------------------------------------------------

>> AVAILABLE EVERYWHERE BOOKS ARE SOLD <<<

  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

 

 

-----------------------------------------------------------------------