The Other Mobile Marketing: Coke 'Happiness Truck' Drives Good Times (Video)
February 22, 2011
Coke brakes for good times.
If you loved Coke's Happiness Machine, you're going to dig the new Happiness Truck, too. A twist on that first effort, which involved a machine that spit out free Cokes and other things, the Happiness Truck dispenses Cokes, sunglasses, soccer balls, even surfboards, on the streets of Rio. I think the ice cream machine-esque music is a nice touch, too.
A Coke and a smile is right. And the perfect reminder that the original form of mobile marketing can work pretty darn well, too.
Read more, here.
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