'Old Navy Records' Combines Music, Fashion & Your iPhone
Giant QR Code Projection Promotes New Hip Hop Album (Video)

The Other Mobile Marketing: Coke 'Happiness Truck' Drives Good Times (Video)


Coke brakes for good times.

If you loved Coke's Happiness Machine, you're going to dig the new Happiness Truck, too. A twist on that first effort, which involved a machine that spit out free Cokes and other things, the Happiness Truck dispenses Cokes, sunglasses, soccer balls, even surfboards, on the streets of Rio. I think the ice cream machine-esque music is a nice touch, too.

A Coke and a smile is right. And the perfect reminder that the original form of mobile marketing can work pretty darn well, too.

Read more, here.


 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly







Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)