DOMO Lets You Share Your Interests & Connect With New People Around You
Adam Broitman, Chief Ringleader, Cir.us: Inside Red Bull's New 'Augmented Racer' iPhone Game

Hot Wheels 3D Projection Mapping in Sydney

 Hot Wheels, cool display.

This 3D projection mapping initiative at Customs House in Sydney packs some punch - and makes you wonder if a "Transformers: Dark of the Moon" effort can be far behind.

In my new book, THE ON-DEMAND BRAND, I look at how augmented reality is going radically redefine the way we marketing products in the years ahead. This kind of 3D projection mapping augments reality in a very different way - without a screen - and may be every bit (or far more) powerful. And as shown below, it's not just for the outside of buildings.

 

Look for an explosion of activity in this as more marketers catch on.

-----------------------------------------------------------------------

 OD_cover "... EXCELLENT ..."

 

โ€œThrough persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Great feedback, Phil - We'll start providing links to videos! Thanks!

Awesome blog, EXCEPT that it's basically unreadable on my smartphone. PLEASE at least provide links to content rather than just embedding Flash video.

Thanks

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)