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Hot Wheels 3D Projection Mapping in Sydney

 Hot Wheels, cool display.

This 3D projection mapping initiative at Customs House in Sydney packs some punch - and makes you wonder if a "Transformers: Dark of the Moon" effort can be far behind.

In my new book, THE ON-DEMAND BRAND, I look at how augmented reality is going radically redefine the way we marketing products in the years ahead. This kind of 3D projection mapping augments reality in a very different way - without a screen - and may be every bit (or far more) powerful. And as shown below, it's not just for the outside of buildings.


Look for an explosion of activity in this as more marketers catch on.


 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





Great feedback, Phil - We'll start providing links to videos! Thanks!

Awesome blog, EXCEPT that it's basically unreadable on my smartphone. PLEASE at least provide links to content rather than just embedding Flash video.


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