eMarketer Analyst Noah Elkin Interviews Rick Mathieson on QR Code Best Practices (Pt 1)

eMarketer Principal Analyst Noah Elkin interviewed me the other day for an upcoming report on QR code best practices.

In part one, Elkin asks for my perspective on the adoption of QR codes, to which I talk about some of the pros and cons - and how these little mobile markers can supercharge the effectiveness of traditional advertising.

(Approx 2:53)

Audio link:

Rick Mathieson & eMarketer analyst Noah Elkin

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  "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

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Comments

[YouScan.me]

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