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eMarketer Analyst Noah Elkin Interviews Rick Mathieson on QR Codes (Pt 2): Supercharging Traditional & Retail

eMarketer Analyst Noah Elkin Interviews Rick Mathieson on QR Code Best Practices (Pt 1)

QR_code_example eMarketer Principal Analyst Noah Elkin interviewed me the other day for an upcoming report on QR code best practices.

In part one, Elkin asks for my perspective on the adoption of QR codes, to which I talk about some of the pros and cons - and how these little mobile markers can supercharge the effectiveness of traditional advertising.

(Approx 2:53)

Audio link:

Rick Mathieson & eMarketer analyst Noah Elkin


 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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we believe that QR codes will make the connection between offline and online worlds easier. That’s why we created our QR code generator with social features – YouScan.me - http://www.youscan.me. You can add all your info like Facebook profile or fan page, twitter, youtube, etc. and connect with others.


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