If Near Field Communications (NFC) does indeed
supersede QR Codes in retail and other applications, what of print, direct mail and television advertising? You need an embedded chip in the piece of communication, and a reader in the phone, to use NFC.
While not quite ready for prime time even on that front (you've got to have the right app, turn it on and then carefully scan the code), QR Codes can supercharge the effectiveness of traditional advertising by making them completely interactive (and by extension, measurable), without a chip. Ultimately, it's a matter of how easily QR codes - or something like them - can make get consumers to making usage more common.
In the conclusion to this interview, eMarketer Principal Analyst Noah Elkin (pictured here), asks me about that - and I talk about some of the best practices today for using QR Codes in advertising.
(Approx 5:31)
Audio link:
Rick Mathieson & eMarketer analyst Noah Elkin Conclusion
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"... EXCELLENT ..."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
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