Coca-Cola Drive-in Theater: The Happiness Traffic Jam (Video)

 

We've seen Happiness Vending Machines & Happiness Trucks. Why not a Happiness Traffic Jam?

Seeking to turn road rage-induced frowns upside down, this effort from Ogilvy Bogota turns drive time into a drive-in - complete with snacks and cinema.

This and so many other digital outdoor/event-based initiatives wowing us these days, I asked Josh Cohen, head of Pearl Media - which produces experiences for brands like Lexus  - if outdoor is the new :30-spot.

Here, it can clearly be both - stopping commuters (and viewers) in their tracks. 

Read more here.

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