Domino's Posts Customer Comments in Times Square (Video)

 

And here we thought Round Table was the last honest pizza.

In its ongoing push into "transparency marketing," Domino's has begun posting customer comments - the good, the bad and the doughy - on a Times Square billboard.

According to Agency Spy, the feedback is presumably sanitized - and users get a link to a video clip of their message as a digital keepsake. 

In my new book, THE ON-DEMAND BRAND, I look at Domino's efforts to innovate pizza delivery, from a site where you build your pizza using images of your favorite ingredients, to a system that lets you order pizzas through your TiVo. I also talk to Alex Bogusky about the initiatives and get reaction from admirers throughout the industry.

This latest effort promotes the brand's online pizza tracker system, and is part of a larger campaign to show that Domino's has improved its recipes and can (finally?) stake claim to honestly great pizza.

What's your opinion?

Not enough pepperoni for pedestrians? Or heavy on the cheese?

Read more about the effort, here.

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