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Mobile Marketing Roundtable: AMEX Goes Mobile + Social + Local & More

Julie_fajgenbaum_photo  With apologies to VISA, it's really AMEX that's everywhere you want to be.

At least that's the contention of Julie Fajgenbaum, vice president of brand, marketing and social media for American Express, in a special Fall 2011 GEN WOW Mobile Marketing Roundtable.

Adam broitman  Joining Fajgenbaum: Adam Broitman, chief ringleader for New York City-based digital marketing agency Circ.us, and Jeff Hasen, chief marketing officer for Seattle-based mobile Jeff Hasenmarketing firm HipCricket - who we'll hear more from over the next few days.

In part one, Fajgenbaum offers insights into AMEX's mobile+social+local strategy, which includes new promotions with Foursquare and Facebook, as well as an initiative with Verizon and Sprint to enable you to make mobile payments using your phone using a prepaid account maintained by AMEX.

As you'll hear, AMEX has adopted "mobile first" design principles - meaning it now designs brand experiences for mobile first, because it will necessarily work on other devices.

Among our questions: What social+local+mobile might mean for AMEX in the next five years - and whether mobile payments spell the end of physical credit cards.

FALL 2011 MOBILE MARKETING ROUNDTABLE PART ONE: AMEX'S MOBILE STRATEGY

(Approx. 6:45)

Use Player or Download Audio File: Gw_fall_mobile_marketing_roundtable_pt1

Plus: Listen to Part 2 of the roundtable here: Red Bull Revs Up Mobile Marketing

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