Mobile Roundtable (Pt 2): Red Bull Revs Up Mobile Marketing
Heineken's 'Starvision' Adds A Mobile Mix to Clubgoing

Mobile Roundtable (Pt 3): The Secret to Mobile Marketing Success? Traditional Advertising

Jeff Hasen Major brands are discovering the secret to mobile marketing success lies in what for some is an unexpected place: traditional advertising.

As longtime readers know, this is a reoccurring theme in my books, THE ON-DEMAND BRAND and BRANDING UNBOUND.

In part three of our Fall 2011 mobile marketing roundtable, Jeff Hasen, CMO of Seattle-based HipCricket, illustrates the power of this dynamic in campaigns for Ford and Arby's.

You'll be impressed with the results generated - and you'll see how social+mobile+commerce can work seamlessly within fully integrated communications campaigns.


(Approx: 4:26)

Download Audio File: Fall 2011 GEN WOW Mobile roundtable Pt 3

TOMORROW: We'll talk more on mobile's role in traditional campaigns, and how it may effect 2012 Super Bowl advertising (hey, is it ever too early to talk about the Ad Bowl?)

PLUS: Don't miss the other installments from this exclusive roundtable:

Julie_fajgenbaum_photo In Part 1 of our Fall Mobile Marketing Roundtable, we talk to Julie Fajgenbaum, VP of Brand Marketing & Social Media for American Express about how AMEX is going social+mobile+commerce.

Adam broitman In Part 2, we talk to Adam Broitman, CEO of Circus about ways this equation will play out over the next five to 10 years (Let's just say the conversation includes NFC embedded in our skin) - and what it means to the world of advertising.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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