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'Share A Coke' Social Media Campaign Calls to Friends by First Name (Video)


What better way to spread happiness than to 'Share a Coke" with Kate, Brian, George, Matty and so on.

Coca-Cola Australia is amping up a campaign that finds 150 common names featued on Coke cans so you can share a drink with your friends by name. It's the first time the name on a Coke can has ever been changed.

This summer (yes, Australia is just kicking off its summer season), you can share a virtual Coke on Facebook for the chance to win $50,000 to share with friends. You can share your photos for possible use in new TV commercials. And soon, you can create your own friend-oriented Coke commercials. via YouTube.

“We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with or have yet to connect with,” says Coca-Cola South Pacific marketing director Lucie Austin, as reported by The Australian, via BrandChannel. "It is all about connecting people, mainly in the real world, but also digitally as well."

I would have liked this campaign even more if those photos you submit might actually appear on real-world Coke cans, ala Jones Soda.

But overall, this seems like an exceptionally strong social media-driven campaign.

Coke does it again, mate. Read more here.

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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

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