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Amnesty International: 'Slide to Unlock' iPad Ad (Video)


Amnesty International hopes to unlock your heart while you unlock your iPad.

This ad, from Garberg, makes use of the iPhone and iPad "slide to unlock" feature to recruit activists. There are even wallpapers that do the same thing on your device whenever it's locked.

It's a simple, elegant way to address Amnesty's mission. And that simplicity in no way takes away from this efforts stance as a worthy descendant of such groundbreaking international cause campaigns as Reporters without Borders and the UN Voices Project, shown below.



What's your opinion? Does this new Amnesty campaign unlock new possibilities? Or merely swipe at the problem?

Read more, here.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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