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Domino's 'Pizza Hero' Game for iPad (Video)


Speaking of pizza, you gotta love Domino's new 'Pizza Hero' iPad app.

It essentially gamifies the act of ordering a pizza, by making users a part of the action - going through the process of stretching dough, ladling sauce and so on, before placing an order.

It's not all just gimmick, either. There are several challenging levels, and the game is part of the iOS Game Center hub for social gaming - complete with leaderboard and time-specific contests.

Sprinkle in trivial about the Domino's legacy and a 'Top Chef' style store "manager," and this looks like a solid hit in the branding department.

Still, while I'm sure there is a certain segment of the brand's target audience that will love this kind of task-based gaming, I'm personally more enamored of Domino's DVR-based ordering system, which allows you to place an order through TiVo - an initiative I examine in my book THE ON-DEMAND BRAND.

Now that's something a pizza loving couch potato can get even more revved up about.

I'm just saying. Thin crust pepperoni if you're asking.

Read more about the iPad game, here.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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