Chevy Sonic's New 3D, Interactive Projection Mapping Game (Video)
Live Discussion: Mobile Marketing & The Latin Market - Opportunities & Challenges

'Mission Impossible' Mobile App Puts You In The Action With Big Time FX (Video)


Bad Robot has delivered a bad-ass mobile app that brings explosive movie effects to your iPhone videos.

The visuals will be familiar to anyone who's seen the "Mission Impossible" movie series. Indeed, Bad Robot, JJ Abrams' production company, promotes the latest in the series, "Ghost Protocol," within this blockbuster new app - called Action Movie FX.

Now, you can star in eye-popping action scenes and literally feel like you're in a "Mission Impossible" movie rather than just a passive viewer (it's much more fun than the video above conveys - especially if you use friends as actors in the scene). And kids will seriously dig it.

“I just loved the idea that people could add high-quality visual effects to their footage, all with a phone they already carry with them,” Abrams tells the LA Times.

It will be interesting to see how this plays out. One could easily see a similar app for Abrams' upcoming "Star Trek" sequel.

The app comes with a selection of pre-loaded effects, and you can buy more through in-app purchasing.

Beyond promotion for new movies, this likely marks a new category for Bad Robot - the app business. This has the making of a new revenue center even independent of the film world.

Leave it to JJ & company to cook up something cool.

Try it yourself, here.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel


 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)