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Q&A: Rachel Pasqua, Organic's New Exec Dir of Mobile Marketing (Pt 2) - On Mobile & The Super Bowl

Q&A: Rachel Pasqua, Organic's New Exec Dir of Mobile Marketing (Pt 1)

Rachel photo

On the heels of its designation as Ad Age's "Comeback Agency of the Year," Organic has hired Rachel Pasqua as its newly-minted executive director of mobile marketing.

In part one of my recent interview with Pasqua, we get a sense of mobile's role in the post-modern marketing firm, and how it will help Organic stay on top of its game (full disclosure: Organic Chief Creative Officer Conor Brady wrote a rave review and cover blurb for my latest book).

In coming days, we'll review mobile's role in this month's Super Bowl advertising - and what it all could mean for mobile integration moving forward.

Q&A: RACHEL PASQUA, EXEC DIR, MOBILE MARKETING, ORGANIC (PT 1)

(3:32)

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

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