Q&A: Phil McKinney, Former CTO, HP (Pt 1): 'Killer Questions' for Sparking Innovation
Q&A: Phil McKinney, Former CTO, HP (Pt 3): 'Killer Questions' for Embracing Risk & Staying Out Front

Q&A: Phil McKinney, Former CTO, HP (Pt 2): Using The Socratic Method to Drive Innovation

Beyond_The_Obvious_FINAL

What are the basic "rules" and assumptions under which your business operates?

In part two of my recent conversation with Phil McKinney, the recently retired chief technology officer for HP - and author of the new book, Beyond The Obvious - we talk about getting to the kinds of questions you need to ask to drive innovation.

There's a great example from HP in this segment that I think you'll find insightful.

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Q&A: PHIL MCKINNEY (PT 2): 'KILLER QUESTIONS' TO SPARK INNOVATION

(5:32)

Use the player, or click here to listen to Q&A: Phil McKinney (Pt 2)


Listen to Part 1 here.

 

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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

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