Q&A: Phil McKinney, Former CTO, HP (Pt 2): Using The Socratic Method to Drive Innovation
Q&A: Phil McKinney, Former CTO, HP (Concl): 'Killer Questions' - on WebOS, Meg Whitman & More

Q&A: Phil McKinney, Former CTO, HP (Pt 3): 'Killer Questions' for Embracing Risk & Staying Out Front

Phil_McKinney_photo1_square_smallForget "Yuppies." Get ready for "Yuffies."

Part three of my recent conversation with Phil McKinney, the recently retired chief technology officer for HP - and author of the new book, Beyond The Obvious - brings lessons for embracing risk (courtesy of Jeffrey Katzenberg of DreamWorks), and questions for ensuring your organization stays ahead of the change curve (that's where the Yuffies come in).

Beyond_The_Obvious_FINALQ&A: PHIL MCKINNEY (PT 3): 'KILLER QUESTIONS' TO EMBRACE RISK & STAY AHEAD OF THE CHANGE CURVE

(5:36)

Use the player, or click here to listen to Q&A: Phil McKinney (Pt 3)


Listen to Part 1 here.

Listen to Part 2 here.

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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