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Ford Pinball Park (Video)


Call it a bit of pinball wizardry inspired by the perils of parking on a busy street.

This impactful little DOOH effort from Ford illustrates the brand's active park assist technology.

It's no Tic Tac Bad Breath or TNT Street Drama, but it's fun in its own right - and it does drive home its point.

Like Bad Breath, this initiative was activated in Paris. Which makes me wonder if there is any cultural insight into how brands market in France. Both used humiliation to reward passersby.

Kinda makes you wonder what it takes to cut through le pagaille.

Read more here.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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