Author Rick Mathieson Takes on Top Digital Trends At Visual Media 2012 in SF
Entire IKEA Store in A Tiny Ad Banner (Video)

Move Over, TNT: Tic Tac Pulls Off Bodacious 'Bad Breath' Stunt in Crowded Street


Did Tic Tac just top TNT by a breath?

Sure, last week was all about TNT's hilarious street promo. But so far, this week is kicking off with a stunning performance of a Tupac hologram at Coachella 2012 - and a look at what happens when a flash mob meets digital outdoor signage in the name of freaking people out and making a scene out of what must be astonishingly bad breath. Brilliant.

Read more here.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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