Fans 'Download' a Coca-Cola Concert (Video)
Boo-Boo Be Gone: Kermit & Piggy Bring AR to BAND-AIDs (Video)

'Axe Anarchy': Outdoor Ads Visible Only If You're Wearing Sunglasses (Video)

Calling all voyeurs: Has Axe Anarchy have an ad for you.

In my book, THE ON-DEMAND BRAND, I look at how HBO famously pulled off something even more spectacular with projections that gave passersby a sneak peak into the lives of people living in a New York City apartment building, ala Hitchcock's "Rear Window."

What's different about Axe's ("Lynx's" in Australia) version is that the building only comes to life once you put on special sunglasses.

Which is nice while someone's handing out the shades. But another approach might have been to create this effect using the consumers' mobile phones via augmented reality - no special glasses required.

Still - this smells like a winner for Axe's first fragrance for women.

Read more here.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel


 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)