Dove Lets You Give Facebook Ads A Makeover (Video)
iPhone Mobile Hologram Display (Video)

Retailer's Shadow-Activated QR Code Boosts Sales 25% (Video)


Gotta love this shadow-activated QR code from Emart - which is credted with a 25% increase in lunchtime sales.

According to Adweek, the initiative involves outdoor displays with "Sunny Sale" codes that are only scanable when the sun is at its zenith. The shadows line up and the code gives you access to coupons and online ordering. 

Effective? It appears so.

Clever? Beyond a shadow of a doubt.

Read more here.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel


 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)