Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success - Mobile Roundtable (Pt 2)

In part one of our new mobile marketing roundtable, SAP CMO Jonathan Becher told us why "digital is dead" - and that mobile may soon be joining it.

In part two, we hear from Dorrian Porter (pictured top), CEO of longtime GEN WOW sponsor Mozes, on how his company and Coca-Cola have been quietly revolutionizing the way this iconic brand uses  mobile to connect with consumers in amazing new ways - and why text may still be the killer app.

 

Along the way, we'll hear about how brands like Macy's are taking a cue - and launching new mobile marketing initiatives of its own.

MOBILE MARKETING ROUNDTABLE (PT 2): MOBILE 'HAPPINESS': COCA-COLA'S SECRETS OF MOBILE MARKETING SUCCESS

>> CLICK HERE TO LISTEN TO MOBILE 'HAPPINESS': MOBILE MARKETING ROUNDTABLE PT 2 <<

(Approx 6:26)

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Comments

[Andrew Thompson]

Coca-Cola. Who would not know this brand name? All over the world Coca-Cola makes a great name, a mark to every man's thirst.