Author Rick Mathieson Shares Insights on Branded Entertainment in The Wall Street Journal
Kit Kat Launches A GPS-Based 'Golden Ticket'-style Promotion In UK

Let's Eat Together: Coca-Cola Happiness Truck Serves Smiles (Video)


Talk about a Coke and a smile.

In this new initiative from Coca-Cola and Naked Communications Copenhagen, famous chef Simone Rugiati is on a mission to get folks in Naples, Italy, to sit down and eat a meal together - rounded off, of course, with an ice cold Coca-Cola. 

You can even invite family and friends to do the same through Facebook.

It's just the latest outdoor experience brought to life from the brand, which has included The Coca-Cola Drive-In Theater, Happiness Vending Machines and even other truck initiatives.

And it's just another example of the world's favorite brand at work.

Read more, here.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)