Doritos 'Crash The Super Bowl' Is Back - With Chance To Work With Michael Bay
Augmented Reality 'Angry Birds' (Video)

Coca-Cola Amplifier: Magazine Ad Turns Into A Speaker System for Your iPhone (Video)


Talk about a blockbuster physical/digital execution.

This print ad on the cover of a magazine enables readers to roll up the publication to turn it into a speaker system for their iPhones. 

The initiative, from JWT Brazil, invites readers to tune into the Coca-Cola FM app and "plug" it into the slot created in the rolled up magazine. Technically, there's no digital in this except for the phone, which now, thanks to the form factor of the paper roll, amplifies sound from both ends.

Genius in its simplicity - and just another way Coca-Cola is spreading "Happiness." 

Read more, here.


Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel


Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)