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BMW Projection Turns Today's Cars Into Future Cars (Video)

December 18, 2012

 

Okay, we have to add this to our list of top projection promos for 2012 - a BMW projection that digitally turns passing cars into the all-electric BMW i3 and other concept vehicles in real time.

Super cool and perfectly on-brand.

Hat tip to my friend Paul Flannigan for the find.

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Posted at 03:18 PM in Augmented Reality, Branded Entertainment, Branded Widgets/Apps, Outdoor, Viral, Web | | Comments (0)

Tags: advertising, bmw, branding, digital, dooh, marketing, ooh, out of home, outdoor, projection

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