Bus Station Ad Rewards You With Entertainment - Or A Ride In A Lamborghini (Video)

 

Yes, it might just be the "Best Bus Stop Ever."

In a new initiative promoting Qualcomm's mobile solutions, this bus stop ad invites you to respond via mobile to experience the unexpected - including all manner of entertainment, and even a ride in a Lamborghini to your destination.

In some respects, it's just the latest sign that outdoor may well be the new TV - not in reach, but in branded experiences that pack punch.

Just look at Tic Tac's "Bad Breath," the Ford Pinball Park; The Giant Tourism Vending Machine, and our own LoopNet 3D projection experience.

It's amazing what you can do in outdoor these days.

And this simple, elegant initiative from Qualcomm makes the point with gusto.

Read more here.

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