'Text Book' Takes On New Meaning with Mobile Grand Prix Winner 2013 (Video)
Intel & Toshiba Win Film, Branded Content & Cyber Grand Prix (Video)

Chew The Future: Stride Gum Launches Jawbone-Driven Mobile Game (Video)


Sure, the promotional video is going to make your skin crawl.

But this branded game from Stride and W+K does seems like a fun way to have your game and chew it, too. That's because the game uses your iPhone camera to detect your mouth movements to control the onscreen hero, Ace (bonus points for including the ability to share images of your crazy jaw action to share on social media.)

Let's just hope the flavor lasts long enough to win during gameplay, though. Otherwise, the whole adventure may leave a, er, bad taste in your mouth. 

Get the full story, here.


Like us on Facebook

Follow us on Twitter

Listen in on iTunes


Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)