Huggies Makes It So Dad's Pregnant, Too (Video)
'Text Book' Takes On New Meaning with Mobile Grand Prix Winner 2013 (Video)

'The Wearable Movie': Coca-Cola Creates Animated Film Using Fans T-Shirts (Video)

 

 

Yet another reason Coca-Cola was named Creative Marketer of the Year at Cannes.

This "Wearable Movie" concept, from Ogilvy and Psyop, is so simple and yet so true to the nature of the brand.

What I like about it is that it follows a concept that I talk about in my book THE ON-DEMAND BRAND, called "Accentuating the P.O.S.-itive - making brand experiences Personalizable, Ownable and Sharable.

Here, users participate in the creation of a short film featuring a beloved brand - and become the viral engine by which it is spread.

It's enough for any brand - and its army of fans – to smile.

Read all about the initiative, here.

Like us on Facebook

 

Follow us on Twitter

Listen in on iTunes

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)