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Disney's New AR App Lets You Create & Star in Videos Along Side Its Characters (Video)


What JJ Abrams did for "Star Trek" and "Mission Impossible" with the ActionFX app, Disney's doing with its treasure trove of characters via its new Infinity Action! app.

As a tie-in with its new Infinity game, this app allows you to create short videos using a host of popular Disney characters and 30 different animations and props, that they can then share on their soc-nets.

Kids (and a fair number of parents) are certain to love this - and it's a great way to turn advertising into a participatory experience.

How might your brand use AR to create experiences like this?


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