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Haagen-Dazs Presents A Mini Augmented Reality Concerto - Atop Your Ice Cream (Video)

August 09, 2013
 

It might be the ultimate ice cream topping: This augmented reality concerto lasts just long enough for the ice cream to soften up just right. A very nice branding moment for connecting with certain customer segments.

How might experiences like this boost your brand affinity?

Read more about the initiative, here.

 

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Posted at 04:30 PM in Augmented Reality, Branded Entertainment, Branded Widgets/Apps, Media Culture, Mobile Marketing, Outdoor | | Comments (0)

Tags: advertising, augmented, branding, concert, concerto, haagen-dazs, ice cream, marketing, mobile, pint, reality

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