Heineken's 'Departure Roulette' Goes on Road Trip, Taps Twitter Commentators to 'Walk the Talk' (Video)

 

Be careful what you tweet for. It might literally send you packing.

You have to love this latest installment of W+K's 'Departure Roulette' initiative for Heineken.

If you missed the original, Heineken recently placed a billboard in airports to daring people to press the button to drop everything and go on free trip to whatever random location appears.

As you can imagine, more than a few people took to Twitter to say they'd love to try this, had they seen it in an airport.

Well now, the billboard has come to them, daring them to walk the talk - or the tweet, as the case may be. 

As you'll see, most are game - but not all are jazzed about the outcome.

So, the big question: Would you drop everything to do this? And be careful what you say; the good people at Heineken may be watching.

Read more, here.

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