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I freaking love this ad prank for the new 'Carrie' remake.

It's unclear from the video how the innocent passersby were dialed into the ad message before running out the door. But given that they'd have to sign releases, I take it they got the point of the prank somehow. But as a viral video: GEN WOW indeed. Would have scared the crap out of anyone.

Sure, so-called "prankvertising" can be irritating. But when done well - wow. So how is your brand using it?

Read more about the prank, here.



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