Infiniti's 'Deja View' Video Series Lets Viewers Interact with Characters & Influence Outcomes (Video)
October 22, 2013
Deja View Official Trailer, Featuring the Infiniti Q50
Infiniti upped its game today with a responsive video series that uses advanced voice recognition to enable you to influence the action and interact with characters through phone calls.
According to the New York Times, the video series - called "Deja View" – comes from Campfire, which readers know to be quite innovative in the way it uses video. This new effort is an extension of a campaign for the Infiniti Q50 developed by TBWA/Chiat/Day Los Angeles.Characters appear to have amnesia, and at various points in the narrative, will call you on the phone (once you've provided it to participate).
Your responses to their remarks influence their actions, dynamically shaping the storyline as it goes along - with thousands of different possible outcomes.
Even the way you respond to characters' calls can influence the adventure. According to the Times, if you tell a character she is hot, for instance, she might respond to you in distracting manner. Insult her, and she may just hang up.
And the video is just the beginning. This week, social media Easter eggs will also drive the action.
Looks very cool - and is an ambitious example of branded content that could engage consumers in a highly personalized fashion, and to keep the Infiniti brand front and center over the course of several days.
Read more about the initiative, here.
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