Wendy's Social Media Success Is So 'Dumb' It's Brilliant (Video)
October 28, 2013
Wendy's is having its social success with a side of hashtag.
While Burger King recent social campaign for its Satisfries was seen by some as a royal fiasco, Wendy's new #PretzelLoveStories is earning buzz over an absurdist video soap opera series where actors use real, user-generated tweets as dialogue to hilarious effect.
As Forbes puts it, the series relies on the one factor that reliably gets social media users engaged: "Unbelievably dumb stuff that's blow-milk-out-your-nose funny."
Blow-out-your-nose? Maybe not. But you have to admit it has its moments.
Read more about the initiative, here.
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