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Augmented Reality Transforms Pizza Box Tops Into One Hell of A Game (Video)

A New Zealand-based pizza chain called Hell Pizza has developed a very cool augmented reality game that pits pizza fans against (what else) zombies in a battle on the box top to protect their favorite pizzeria.

This is very similar to a prototype game called "ARhrrrr!" developed at Georgia Tech that I discuss in my book, THE ON-DEMAND BRAND. 

Sure, you have to download an app to play - but given the brand's likely affinity with teen & twentysomething fanboys, it looks pretty righteously cool experience for Hell.

Read more, here.


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