Home Rick Mathieson The On-Demand Brand Branding Unbound iMathieson
Q&A: Tom Nicholson (Pt 2): ROI from Augmented Reality & Social Retailing
Q&A: Tom Nicholson (Pt 3): Social Retailing in the Age of the Empowered Consumer

'Devil's Due' Demon Baby Attacks Bystanders in Hilarious New Prank Video

January 16, 2014

 

GEN WOW readers know I am a sucker for prankvertising - and this new promo for the film 'The Devil's Due" - which looks to be a modern take on "Rosemary's Baby" – delivers. 

In fact, it follows all of my three tenants for powerhouse prankvertising.

Well played, Damien. Well played.

Bottom line: It would have scared the crud out of me. How about you?

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes

Posted at 01:17 PM in Branded Entertainment, Interactive Television, Media Culture, Mobile Marketing, Social Media, Viral, Web | | Comments (0)

Tags: adverprank, advertising, devil baby attack, devil's own, marketing, movies, prank, prankvertising, stunt, video, viral

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

Posted by:  | 

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)