Q&A: Tom Nicholson (Pt 3): Social Retailing in the Age of the Empowered Consumer
January 21, 2014
In Part 1 and Part 2 of we learned about social retailing pilots for Nanette Lepore and Bloomingdales that resulted in a 3x increase in sales.
In part three of this exclusive source interview for my book, THE ON-DEMAND BRAND, Tom Nicholson - the father of social retailing - talks about the dynamic of using social media to lure shoppers into stores, and then keeping them there - longer and more profitably.
CLICK HERE TO LISTEN TO: Part 3: Social Retailing in the Age of the Empowered Consumer
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