Q&A: Tom Nicholson, The Father of 'Social Retailing' (Pt 1)

 

If Tom Nicholson has his way, teenage girls will no longer wait until their home from the mall to ask the eternal question, "Do these jeans make me look fat?"

Nicholson, founder of digital agency LBi IconNicholson, and more recently, Nicholson NY, has personally led a technological revolution in retailing, having spearheaded efforts to transform the shopping experience at Prada, Nanette Lepore and Bloomingdales by enabling shoppers to use touchscreen interfaces to connect with runway video and information on cut, color and accessories related to the clothing they care into dressing rooms.

In this source interview from my book, THE ON-DEMAND BRAND, we see how Nicholson is taking fashion a giant step forward - mashing up social networking, in-store technologies and youth shopping habits to delight customers as never before possible.

CLICK HERE TO LISTEN TO: PART 1: WHAT IS 'SOCIAL RETAILING' - AND WHY DO RETAILERS NEED TO KNOW ABOUT IT?

(Approx. 7:08)

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