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Coke 'Fair Play' Machine (Video)

May 13, 2014

 

It's rivalry made friendly.

The latest in Coca-Cola's Happiness Campaign? Two vending machines on opposite sides of a sports stadium, where you can't get a Coke for yourself, but you could give one a fan of the opposing team.

The result: All the Cokes were dispensed within an hour.

Now that's social for the real world. One that spreads a little happiness instead of competition. 

Read more here.

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Posted at 06:49 PM in Branded Entertainment, Branded Widgets/Apps, In-Store, Media Culture, Outdoor, Social Media | | Comments (0)

Tags: advertising, brand, coca-cola, coke, dooh, fair play, happiness, machine, marketing, media, ooh, social, vending

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