British Airways' 'Magic Billboard' Wins Direct Grand Prix at Cannes
June 17, 2014
Is it a bird? Is it a plane? ... Yes, it's a plane - flight 186 from New York, in fact.
These billboards from British Airways get people looking at overhead flights - pointing out where the flight's origination and destination points.
The effort - called "magic billboards" - comes from OgilvyOne and Storm, and have officially won the Direct Grand Prix at the Lions Ad Fest.
Kudos to all involved - we'll be watching for the flight home from Cannes.
Read more here.
NEW: JOIN OUR LINKEDIN GROUP
Like us on Facebook
Follow us on Twitter
Listen in on iTunes
You can follow this conversation by subscribing to the comment feed for this post.