Here's looking at you - in a whole new way.
Sephora's Milan store has a new AR mirror that enables shoppers to try on makeup without applying anything.
Live AR like this represents a compelling application of AR at retail - empowering the consumer to do what previously would have take a lot of time and tissues to even attempt.
It's clear every marketer should take a long look in the mirror and ask: How might your brand use this kind of tech at retail?
Read more about Sephora's initiative, here.
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