Farewell Q&A with NY Times Ad Columnist Stuart Elliott (Concl): Uncertainty Certain
Q&A: Go2's Adrian Scott (Pt 2): From Here to Holograms (Video)

Q&A: Go2's Adrian Scott: Move Over 3D, 4D Projection Is Here (Video) (Pt 1)

 

Is Digital Outdoor the new TV spot?

I've posed the question before, and more and more, it seems like the answer is an emphatic "Yes!"

While TV is still the dominant form of media, digital outdoor in general - 3D Projection Mapping in particular - creates an blockbuster experience for all within eye shot.

For the uninitiated, 3D Projection Mapping is very much what it sounds like: Projection that uses 3D technology to transform buildings, geographic structures and other (typically but not exclusively outdoor) 2D surfaces for maximum effect. I'm talking office buildings that literally come to life to astonishing effect.

Indeed, 3D Projection is coming into its own, most often used at large scale brand or campaign launch events. But more importantly, it's what smart brands do after the event that matters most. Think the kind of video that goes viral very quickly, eliciting many "oohs" and "ahs" along the way.

And no other company in North America seems to be as prolific at the art and science of 3D Projection as Vancouver, British Columbia-based Go2 Productions

Over the last few years, Go2 has developed 3D experiences for Southwest Airlines, Genie, Sports Illustrated, Pepsi, Trukfit, Hyundai, LG Electronics and more - usually on behalf of ad agencies in need of expertise in this amazing new milieu.

In fact, we've collaborated with Go2 on brand launch experience for  LoopNet and Seagate Technologies.

In part one of a recent interview with Scott, we talk about two new initiatives. Watch the videos featured in this post, and listen as Adrian describes what 3D Projection Mapping is, and how he and his team have even engaged other senses to create not just 3D, but 4D experiences.

AdrianCLICK HERE TO LISTEN TO: Q&A: ADRIAN SCOTT, GO2 PRODUCTIONS (PART 1)

(Approx 3:53)

 

 

NEW: JOIN OUR LINKEDIN GROUP

Like us on Facebook

Follow us on Twitter

Listen in on iTunes

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)