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Heineken 'Worlds Apart' Pulls Off What Pepsi Couldn't (Video)

April 30, 2017


... Mostly by not trivializing issues and by bringing people who are world's apart a little closer. 

Oh, and by being true to the role Heineken actually plays in the world—as an ice breaker.

Pretty powerful stuff, actually.

Read more here.

Posted at 05:42 AM in Branded Entertainment, Social Media, Viral | | Comments (0)

Tags: advertising, brand, cause, heineken, marketing, pepsi, video, viral, worlds apart

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