I'm setting up this page to share some links to expanded versions of many of the source interviews I conducted with numerous industry innovators featured in my new book, THE ON-DEMAND BRAND: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World.
Here, the focus is expanding on several of those conversations, as I couldn't fit every comment, quote and insight from these thought leaders in the book.
Come back often as I will be adding new links over time.
Dennis Crowley, Co-Founder, Foursquare:
The Mayor of Cool - On The Birth of Foursquare
Laura Klauberg, SVP, Global Media, Unilever:
Part 1: The Power of the 'Big Brand Idea'
Part 2: The 'Evolution' of Dove
Part 3: Fostering Brand Innovation
Part 4: Getting Personal with Social Media
Alex Bogusky Tells All:
Part 1: 'Whatever It Takes'
Part 2: The Secret to Viral Success
Part 3:On Burger King & Branded Games
Part 4: On Branded Entertainment
Part 5: Marketing in the On-Demand Age
Tina Sharkey, Chairman of BabyCenter:
The Care & Feeding of Social Networks
John Butler, Co-Founder, Butler, Shine, Stern & Partners:
Part 1: Branding in the Digital Age
Part 2: Driving Digital Innovation for MINI
Josh Bernoff, author of 'Groundswell' & 'Empowered':
Monitoring & Shaping Consumer Sentiment in the Age of Social Media
Andy Bateman, (Former) CEO, Interbrand NY:Part 1: The Power of Branded Apps
Part 2: the Promise & Peril of Mobile Marketing
Tim Zuckert, CEO, ShiftControl Media
Part 1: The Serious Business of Branded Games
Part 2: The iPhone Game - And Beyond
Tom Bedecarré, CEO, AKQA
Part 1: Building The Agency of Tomorrow, Today
Part 2: Nike, Visa & The Surprising Power of Facebook
Part 3: Coca-Cola, Target & AKQA's #1 Core Value
Part 4: Alternate Reality Games, Location-Based Marketing & Targeting
Courteney Monroe, EVP, Consumer Marketing, HBO:
Branding HBO:
Julie Bornstein, Senior Vice President, Sephora Direct:
Enhancing The In-Store Experience Through The Power of Mobile
Prinz Pinakatt, Coca-Cola Europe
Part 1: Mobile Augmented Reality
Part 2: Coke & iPhone Apps
Part 3: Building 'Brand Love'
Adrian Si, Scion:
Scion Broadband & Branded Entertainment
Come back frequently for updates
Tom Nicholson, Founder & CEO, Nicholson NY:
Part 1: The Father of Social Retailing
Part 2: ROI from Augmented Reality & Social Retailing
Part 3: Social Retailing in the Age of the Empowered Consumer
Derek Robson, Managing Partner, Goodby, Silverstein & Partners:
Part 1: Reinventing Goodby
Part 2: Branding Beyond The :30 Spot
Part 3: Digital Transformation for Agencies - And Their Clients
BONUS CONTENT FOR:
BUILDING THE ON-DEMAND BRAND: 5 TOP TIPS TO CAPITALIZE ON NOW AMERICAN MARKETING ASSOCIATION/AQUENT WEBCAST
Hotel 626 Branded Game Trailer
Social Retailing Video & Interview
Ray-Ban Augmented Reality Virtual Mirror
Fanta Augmented Reality Tennis Mobile App
Doritos Augmented Reality Snack Bags
GE Smart Grid Augmented Reality
Toyota Auris Augmented Reality Promotion
Esquire Brooklyn Decker Augmented Reality
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>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
"... EXCELLENT ..."
“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<
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