🚀1Kosmos CMO Michael Cichon on B2B Content Marketing, GenAI, Digital ID & More

The end of websites as we know them. Next-gen email marketing. SEO and SEM in the age of AI—and more. In a wide-ranging new interview, 1Kosmos CMO Michael Cichon shares insights the state of B2B content marketing, adoption of generative AI in B2B marketing operations, the importance of digital identity, and more.

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Rick and Rick Rule the World Marketing Podcast · 😎 B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More

IN THIS EPISODE:

📣 Becoming a CMO for B2B brands marketing SaaS-based solutions (at 1:00)

👺 Criminal minds: The fascinating world of cybersecurity (at 2:34)

🪪 The impact of digital identity on brand—for customers, the workforce, and more (at 3:24)

📈 The critical role of content marketing in high-tech B2B marketing (at 7:48)

🤖 Botsites: The quest for more innovative applications of GenAI in B2B - (at 10:30)

🎯 Microtargeting: Leveraging intent signals, social media & more (at 11:38)

🦾 Big changes ahead: Next-gen AI automation for marketing organizations (at 12:23)

❓ AI ‘answer engines’: What do SEM and SEO look like in the age of AI? (at 13:45)

📤 The OG digital channel gets an AI makeover: Drilling down on email marketing (at 15:28)

Approx. 17 min, 10 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.

🏈 Super Bowl LIX: Rick and Rick Rate the Advertising Hits & Misses

🏈 It’s time for an Ad Bowl 2025 edition of Rick and Rick Loaded Questions—our multiple-choice quiz games to test your recall of this year’s Super Bowl commercials, and a look at some of the big themes we saw in this year’s big game!

 

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Rick and Rick Rule the World Marketing Podcast · 🏈 Super Bowl Pop Quiz: Test Your 2025 Ad Recall

Approximately 24 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.

🤓 2024 Predictions Scorecard: Impact of GenAI in Marketing, Paid Social vs. Search, Shoppable Streaming

It’s time for our annual predictions scorecard episode, as the Ricks review their prognostications about trends in marketing, media, tech, and pop culture—the bullseyes, botched calls, and more.

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Rick and Rick Rule the World Marketing Podcast · 🤓 2024 Predictions Scorecard: Impact of GenAI in Marketing, Social vs. Search, Shoppable Streaming

IN THIS EPISODE:

😬 The GenAI nightmare that wasn’t (at 01:32)
😅 Sighs of relieve over SEO fundamentals (at 03:02)
😎 Shifting from paid search to paid social: big changes, new rules (03:42)
🛍️ Social commerce: Win, lose, or draw? (05:10)
💩 The poop on Phillips Laxative…and Taco Bell (08:00)
🛒 Shoppable streaming’s new converts (09:04)
🕺🏻 Social media: declines here, resurgence there (10:39)
👨🏽‍💻 Domain-Specific Language Models: Ahead of the curve? (13:24)
📺 The year video streaming became profitable (14:43)
🤖 Machine customers in the age of agentic AI (18:10)
🌭 Whither Neuralink Sausages & Franks? (19:50)
🦾 ChatGPT: Building a better candidate? (21:19)
🎲 A rebrand for OpenAI? (22:02)
🐯 Was “Cheetle” really 2024’s Word of the Year? (22:50)
📣 Outdoor advertising for outdoor advertisers (24:24)
🎨 Pantone’s 2025 Color of the Year (25:55)

Approximately 28 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.

🛍️ Hottest But Hardest-to-Get Tech Toys of Holiday 2024

🎅🏻 Time to deck the halls and get your tinsel in a tangle, because the Ricks are here with their official list of the hottest but hardest-to-get tech toys of Holiday 2024!

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Rick and Rick Rule the World Marketing Podcast · 🛍️ Hottest But Hardest-to-Get Tech Toys for Holiday 2024

IN THIS EPISODE

🎁 Just like Spotify’s Wrapped, if Wrapped was any good
🍑 Tongue-in-cheeks fun for the whole family
✈️ Your ticket out of a state of despair
🧪 The last science kit you’ll ever give
🛞 Revealed: The Pink Panther, er, Jaguar EV

Approximately 4 minutes, 20 seconds. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. 

🎅🏻 (Un)Real Thing? The Fallout Over Coca-Cola’s AI Holiday Campaign

🎄 Are those chatbots roasting on an open fire? Coca-Cola spreads holiday joy by kicking Santa to the curb using AI. Amazon Prime’s effort to bore subscribers to death with spoiler-free, AI-generated episode recaps. Plus a “Wicked” packaging face plant. From November 23. 

Rick and Rick Rule the World Marketing Podcast · 🎅🏻 (Un)Real Thing? The Fallout Over Coca-Cola’s AI Holiday Campaign

IN THIS EPISODE:

🥤 Ho-ho-ho, or oh-hell-no? The backlash over the Real Thing’s holiday ad campaign (00:30)
📺 Amazon Prime promos yawn-inducing episode recaps generated by AI (03:25)
🧸 Toys tied to Universal’s latest movie release come with a “Wicked” surprise (at 05:28)

Approximately 7-minute, 54-second runtime. Review privacy and other usage policies for technologies and/or services through which you access this podcast. Episode contains audio, visuals, and/or other content developed using generative AI and/or other digital production tools.