2018 Best Mobile Marketing Campaigns (Podcast Ep 208)

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018.

Winners include:

💥  Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)

 

🍔 Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds location—generating 1 million downloads in its first 36 hours (at 4:30)

 

👟 NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25)   Learn more here >>

 

🏀    iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02)  Learn more here >>

 

🏃‍♀️ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal stats—and has them ready to view and share within just a few hours (at 13:40)

 

 

(For US Audiences; See SoundCloud Cookie/Privacy Policy)


Best Adverpranks 2018 (Ep 207)

The Rick and Rick Awards continue with our top three picks each for the best adverpranks of 2018. Call them adverpranks, prankvertisements, branded stunts or whatever phrase you want to describe pranks, often captured in hidden-camera videos, that brands produce in order to drive home a point by pulling a fast one on unsuspecting consumers.

(approx. 20 min) (For US audiences - review SoundCloud cookie and privacy policies)

This year's winners include:

 

Students Pull Off a Reverse Prank on McDonald's (at 1:00)

 

 

Dunkin': Foolin' Foodies (at 2:40)

 

 

Diesel: Go for the Fake (at 4:15)

 

 

Range Rover Evoque: Speed Bump (at 7:28)

 

 

WestJet: Uniting Through Traditions (at 10:10)

 

 

Burger King: Whopper Neutrality (at 13:18 )

 

 

 

 

 

 


Rick & Rick Review 'Aquaman' (Ep 206)

🍿 DC's "Aquaman" has already made more than a $600 million splash at the global box office, on its way to what is looking like a possible $1 billion run before all is said and done.

So it only seems fit that the Ricks would weigh in what sinks, what swims, and WTF is up with the bongo-playing Octopus, the Julie Andrews-voiced monster, and a whole lot more.

It's a rip-roaring Rick and Rick review you definitely don't want to miss. But fair warning: Major spoilers ahead.

(For US audiences)(Read SoundCloud's Cookie/Privacy policies)


Best AR/VR Marketing Campaigns 2018 (Ep 205)

It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.

(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)

In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's right—it’s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:

 

🖼 #3: VR: Musée de l’Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38

Wins best use of VR in a museum exhibit

 

👨‍🚀     #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)/At 5:23

Wins best experiential promotion involving space helmets


 

😎 #2: Oculus Go VR Hardware (Rick W)/At 7:50

Wins for best VR enablement technology

 

⚽️     #2: VISA FIFA Football Shooting Experience (Rick M)/At 10:56

Wins best use of Live AR involving a swift kick to the balls

 

🏊‍♀️    #1: National Geographic: AR Issue (Rick W)/At 14:25

Wins for best use of AR in print

👟    #1: NIKE: REACTLAND (Rick M)/At 17:05

Wins for best use of Live AR/Gamification to get off your ass and go for a run

 


Avengers Endgame, Whopper Detour, 5 Top SEO Trends & More (Ep 204)

(approx. 26 min, 21 sec) (see SoundCloud Cookie/Privacy Policy)

IN THIS EPISODE:

 

💥 'Avengers Endgame' Trailer Teases Stark, Rogers, Romanov & Lang (at 1:52)



 

🕷 'Venom' Packs a Big Bite Overseas (at 3:17)



 

🎨       Pantone's 2019 'Color of the Year': 'Salmon' by Another Name (at 7:40)



 

🍔       'Whopper Detour' Trolls Mickey D's (at 10:03)



 

👠      'Palessi': Payless Pop-Up Pulls a Fast One on Shoppers (at 11:29)



 

🚙       Jeep Gets in Touch with Your Inner 'Gladiator' (at 14:08)



 

🎅🏼       Holiday PSA Review: Red Cross Santa on LSD (at 17:03)



 

📺      What Medium Rules Holiday Ad Spend (By a Lot) (at 19:44)

 

🔍       Top 5 SEO Trends to Matter Most in 2019 (at 22:21)

 


Rick & Rick Remember Stan Lee

💥 Despite the fact that they'd discussed this eventuality in their season one review of "Ant-man and the Wasp," word that Stan Lee had passed away November 12 still hit the Ricks hard.

Also unexpected: The outpouring of love and appreciation from some of Hollywood's biggest names for an icon who entertained and inspired generations of fans.

In this quick-take episode recorded just hours after the news broke, Rick and Rick talk about the legacy of a larger-than-life figure who shaped the world of comic books—and redefined pop culture—in a remarkable career that spanned seven decades.

(For US audiences. See Soundcloud cookie/privacy policies.)


Rick & Rick's Post-Halloween Special (Ep 202)

The Ricks review October's surprise hit "Halloween," starring Jamie Lee Curtis. Plus: See what happens when AI brainstorms Halloween costumes, how Deep Fakes can become a true nightmare, and a whole lot more. Full episode breakdown below.

(approx. 22-min, 55-sec)

IN THIS EPISODE:

🎃 The Ricks' Go-To Halloween Getups /at :30

👕 Rick Out in a Crowd: The secret to scoring a limited-edition 'RICKHEAD' t-shirt /at 2:15

💩 Inside Poop: The cheeky song that'll have you scrubbing your hands for days /at 3:17

🍿 'Halloween' Treat? The Ricks review this fall's slashiest hit /at 7:00

🌠 Star-Crossed: Just another Jamie Lee sighting /at 11:35

🙀 'American' Horror Story: The movie that had one young Rick running for the exits /12:13

👺   Scream Me Up, Scotty: Why William Shatner's all up in Michael Myers' face /at 13:06

👿     Season of the S'witch: The 'Halloween' franchise that almost was /at 13:42

💥   The Virgin Laurie: Is there a hidden message in the original 'Halloween'? /at 15:11

⁉️    Loaded Questions: AI-generated Halloween costumes, 'Deep Fakes' & more /at 16:28

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All-New: Rick & Rick Season 2 Premiere (Podcast Ep 201)

On the ‘Rick & Rick Rule the World’ Season 2 Premiere:

🐽 Are Muppets Asexual? Did Anybody Tell Ms. Piggie?

🎃 2018’s Top Halloween Costumes & Stats

🍔 McDonald’s Goes All Banksy on Us

👍🏻 Why Brands Should Take Side—or Not

Plus: ‘Loaded Questions' & More!

(Approx. 25 min) (For US audiences; SoundCloud uses Cookies)

Or listen on iTunes


Rick & Rick Season Finale (Pt 2) (Podcast)

Our Season One Edition of Rick & Rick's "Loaded Questions" comes to a head in Part 2 of the "Rick & Rick Season One Finale"—full episode breakdown below!

Rickandrick_new_mast 

(Approx 26 min)

For US Audiences (SoundCloud uses cookies)

OR LISTEN ON ITUNES

IN THIS EPISODE:

Rick M Impersonates Ashley Graham Doing ASMR/15 Sec

Silent Gifs You Can Hear/1:40

How 'Stranger Things' & Audi RS5s Cause Memory Problems/3:20

'Aquaman,' 'Titans' and Underwater Fart Clouds/6:40

A Fast Food Brand That Gives a FCK/8:47

The Ricks Perform Breakfast Brand Jingles/9:59

Taco Bell's Fight Against Big Potato/11:03

Lifesaving Drones Inflate Their Own Egos/13:05

Things our Grand Kids Won't Believe We Said in 2018/14:55

Pumpkin Spice-flavored Bologna and Skittles/16:40

Why the Cast of 'Ant-Man & the Wasp' Weren't Marvel Fans Growing Up/18:20

2030 Jobs that Haven't Been Invented Yet/20:20

Some Ricks Can't Remember Their Own Promos/22:00

'Are You Augmenting My Reality, Mrs. Robinson?'/22:49

 


 

 

 

 


All New Rick & Rick: Season 1 Finale (Part 1) (Podcast)

It's time for a super-sized Rick & Rick Rewind as Rick Mathieson and Rick Wootten revisit all the mirth, mayhem and wild moments that made Season One of 'Rick & Rick Rule the World' an international sensation.

Rickandrick_new_mast

(Approx 29 min)

For US Audiences (SoundCloud uses cookies)

OR LISTEN ON ITUNES

IN THIS EPISODE:

What's our most popular episode so far? (at 1:20)

Did our first episode really feature a Robot Priest?  (at 3:21)

What DC superhero movie do we hate least?  (at 7:11)

When your name is Rick, what pop-culture cracks do people make most?  (at 8:18)

What breakfast cereal caused a rift between the Ricks? (at 9:52)

What sci-fi movies led the Ricks to stop agreeing on … anything?  (at 11:04)

Who did we liken to the evil Thanos from 'Avengers: Infinity War'? (at 13:19)

What did Superfan Paul have to remind Rick M. about? (at 16:16)

What's the name of '70s hit that Rick & Rick just can't remember?  (at 18:18)

How much do you think Rick W. loves Pringles' Super Bowl ad?  (a 19:44)

Which fake movie sequels are we hankering to see most?   (at 22:12)

What online retailer did we call 'The New Sears'?  (at 24:00)

What body part does Rick W. like to call 'Boba Fett'?  (at 24:23)

Just how awesome are we, anyway?  (at 26:16)