Best AR/VR Marketing Campaigns 2018 (Ep 205)
12/24/2018
It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.
(approx 20 min) (For US audiences; see SoundCloud's Cookie and Privacy policies)
In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's right—it’s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:
🖼 #3: VR: Musée de l’Orangerie: 'Claude Monet: The Water Lily Obsession' (Rick W)/At 3:38
Wins best use of VR in a museum exhibit
👨🚀 #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)/At 5:23
Wins best experiential promotion involving space helmets
😎 #2: Oculus Go VR Hardware (Rick W)/At 7:50
Wins for best VR enablement technology
⚽️ #2: VISA FIFA Football Shooting Experience (Rick M)/At 10:56
Wins best use of Live AR involving a swift kick to the balls
🏊♀️ #1: National Geographic: AR Issue (Rick W)/At 14:25
Wins for best use of AR in print
👟 #1: NIKE: REACTLAND (Rick M)/At 17:05
Wins for best use of Live AR/Gamification to get off your ass and go for a run