2018 Best Mobile Marketing Campaigns (Podcast Ep 208)

Burger King, Nike, ESPN and more. See what makes a winner most, as the 2nd Annual Rick and Rick Awards continue with Best Mobile Marketing 2018.

Winners include:

💥  Brand Reborn: "Player Unknown: Battlegrounds" took its rapidly shrinking world by storm to become the #1 mobile game of 2018 (at 2:02)

 

🍔 Trolling Mickey D's: BK's #WhopperDetour offered 1-cent Whoppers if you're within 600-feet of a McDonalds location—generating 1 million downloads in its first 36 hours (at 4:30)

 

👟 NIKE AR Shopping: Nike launches its "Kyrie 4 Red Carpet Edition" sneaker with a test of Facebook Messenger's AR feature (at 10:25)   Learn more here >>

 

🏀    iPhone Interrupted: ESPN scores with this test promotion for its coverage of the NBA finals that made use of iPhone's AirDrop feature to freak people out (at 7:02)  Learn more here >>

 

🏃‍♀️ 'Legend' is Born: Adidas "Here to Create Legend" created on-the-fly, personalized videos for all 200,000 runners in the Boston Marathon, complete with their personal stats—and has them ready to view and share within just a few hours (at 13:40)

 

 

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Best Adverpranks 2018 (Ep 207)

The Rick and Rick Awards continue with our top three picks each for the best adverpranks of 2018. Call them adverpranks, prankvertisements, branded stunts or whatever phrase you want to describe pranks, often captured in hidden-camera videos, that brands produce in order to drive home a point by pulling a fast one on unsuspecting consumers.

(approx. 20 min) (For US audiences - review SoundCloud cookie and privacy policies)

This year's winners include:

 

Students Pull Off a Reverse Prank on McDonald's (at 1:00)

 

 

Dunkin': Foolin' Foodies (at 2:40)

 

 

Diesel: Go for the Fake (at 4:15)

 

 

Range Rover Evoque: Speed Bump (at 7:28)

 

 

WestJet: Uniting Through Traditions (at 10:10)

 

 

Burger King: Whopper Neutrality (at 13:18 )

 

 

 

 

 

 

Rick & Rick Review 'Aquaman' (Ep 206)

🍿 DC's "Aquaman" has already made more than a $600 million splash at the global box office, on its way to what is looking like a possible $1 billion run before all is said and done.

So it only seems fit that the Ricks would weigh in what sinks, what swims, and WTF is up with the bongo-playing Octopus, the Julie Andrews-voiced monster, and a whole lot more.

It's a rip-roaring Rick and Rick review you definitely don't want to miss. But fair warning: Major spoilers ahead.

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