🔆 Don't Go Dark—John Sculley's Advice to Marketers in Perilous Times
In this Rick and Quick episode, the Ricks talk about some new advice from John Sculley, the former CMO of Pepsi and Apple, on brand marketing in an unprecedented business environment. From June 21.
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IN THIS EPISODE
📣Rising to the Pepsi Challenge–and shining up a struggling Apple (at :20-seconds)
🌘Your brand: Shining Bright–or Getting Eclipsed? (at 1-minute, 11-seconds)
🥰Building Brand Loyalty (at 2:15)
👁Out of Sight, Out of Shopping Cart (at 2:53)
🏄🏻♂️Coasting on Famous Old Campaigns…(at 3:36)
😳…Or Getting Crushed by Them…(at 4:09)
📈…Or Getting Ahead of the Curve (at 5:33)
Approximately 6-minutes, 15-seconds. For US audiences.