๐Ÿ›ฃ๏ธ 2023 Trend Watch (Pt 1)โ€”TikTok Tour De Force, EV Backlash Ahead?
๐Ÿ“ˆ 2023 Trend Watch (Concl)โ€”Influencer Marketing, Experiential, Home Automation & More

๐Ÿค– 2023 Trend Watch (Pt 2)โ€”A Reality Check For ChatGPT & The Maximum Effort Agency Model

Is a reality check on all the hype surrounding ChatGPT and other popular generative AI apps in the cards for the year ahead? And is Ryan Reynold's Maximum Effort-style marketing coming to a brand or agency near you? From February 7.

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IN THIS EPISODE:

๐Ÿงฑ Are ChatGPT & generative AI headed for the Brick Wall of Disillusionment? (at 00:43)
๐ŸŽจ Why "generating" and "creating" aren't necessarily the same thing (at 01:01)
๐Ÿ“ธ Why Getty & others are already gunning for image generating AI (at 01:13)
๐Ÿค• The 5 biggest challenges for marketers looking to leverage generative AI (at 01:45)
๐Ÿ‘ฉ๐Ÿพโ€โš–๏ธ Forget content: a sampling of more promising use cases for generative AI (at 3:25)
๐ŸŽฃ The dangers of generative AI, from fetching malware code to phishing at scale (05:43)
๐Ÿ” ZeroGPT: The easy way to sniff out blog posts, term papers written by ChatGPT (at 04:59)
๐Ÿคณ๐Ÿพ The real reason Ryan Reynolds is worth a Mint in 2023 (at 06:18)
๐Ÿ“ข Maximum Effort: Can marketers wrap their heads around the Reynolds model (at 06:33)

Approx. 9 minute. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.