🏈 Pop Quiz: What's Your Super Bowl Ad Recall?

📺 On February 12, advertisers spent millions to showcase their commercials during one of the year's biggest television broadcasts. But how well do you remember their spots? In an episode recorded on Super Bowl Sunday, the Ricks test your recall and discuss the best—and worst—commercials of Ad Bowl 2023. From February 28.

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Rick and Rick Rule the World · 🏈 Pop Quiz: What's Your Super Bowl Ad Recall?

IN THIS EPISODE:

💰 A :30 second spot during this year's Super Bowl will cost you … how much? (at 02:03)
🏰 One man's Super Bowl commercial is another man's Castle Idaho (at 03:02)
🔺 Jack Harlow, Missy Elliott and Elton John push all the angles for this brand (at 03:59)
🚬 Maya Rudolf clams up over her effort to replace M&Ms with … something chewier (at 05:14)
😮‍💨 Jeep 4xe may destroy animal habitats, but at least it won't pollute them (at 06:28)
🐾 What's the best spot from this year's Super Bowl? Our ruff guesses (at 07:29)
🙏🏻 He Gets Us—but do we get Him? Our hot take (at 10:18)
🎭 Ben Stiller and Steve Martin really love Pepsi Zero Sugar … or do they? (at 12:26)
🤐 TurboTax gets footloose–but what is Melissa McCarthy saying in that Booking.com spot? (at 13:42)
💊 The cast of 'Breaking Bad' wants to give you the munchies—will you bite? (at 14:36)
🤣 Rick W. poses a question that has everything—except a correct answer (at 15:52)

Approx. 17 minutes, 7 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

📈 2023 Trend Watch (Concl)—Influencer Marketing, Experiential, Home Automation & More

🔮 In the conclusion to their 2023 Trend Watch, the Ricks discuss the waning influence of influencers. Brands recommit to experiential marketing. Home automation sees new adoption. And while Rick M. has trouble with pronouncing "2023 Trend Watch" while Rick W. struggles with the name of Pantone's Color of the Year. From February 22. 

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Rick and Rick Rule the World · 📈 2023 Trend Watch (Concl)—Influencer Marketing, Experiential, Home Automation & More

IN THIS EPISODE

🤩 Influencer marketing loses altitude while community gains new clout (at 0:40)
🐣 The rebirth of Experiential Marketing—no consumer devices required (at 2:26)
🛠️ Home automation and its use cases rev up, but we may not even recognize it (at 4:44)
🔕 Memo to brands: easy-to-manage notifications, please (at 8:18)
🫣 Consumer sentiment, ethical AI, and other CMO concerns for 2023 (at 9:41)
🛍️ From Metaverse to AI: What's hot or not to retailers in 2023 (at 11:01)
🎨 And Pantone's Color of the Year is … easy for you to say (at 11:34)

Approx. 13 minutes and six seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🤖 2023 Trend Watch (Pt 2)—A Reality Check For ChatGPT & The Maximum Effort Agency Model

Is a reality check on all the hype surrounding ChatGPT and other popular generative AI apps in the cards for the year ahead? And is Ryan Reynold's Maximum Effort-style marketing coming to a brand or agency near you? From February 7.

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Rick and Rick Rule the World · 🤖 2023 Trend Watch (Pt 2)—A Reality Check For ChatGPT & The Maximum Effort Agency Model

IN THIS EPISODE:

🧱 Are ChatGPT & generative AI headed for the Brick Wall of Disillusionment? (at 00:43)
🎨 Why "generating" and "creating" aren't necessarily the same thing (at 01:01)
📸 Why Getty & others are already gunning for image generating AI (at 01:13)
🤕 The 5 biggest challenges for marketers looking to leverage generative AI (at 01:45)
👩🏾‍⚖️ Forget content: a sampling of more promising use cases for generative AI (at 3:25)
🎣 The dangers of generative AI, from fetching malware code to phishing at scale (05:43)
🔍 ZeroGPT: The easy way to sniff out blog posts, term papers written by ChatGPT (at 04:59)
🤳🏾 The real reason Ryan Reynolds is worth a Mint in 2023 (at 06:18)
📢 Maximum Effort: Can marketers wrap their heads around the Reynolds model (at 06:33)

Approx. 9 minute. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.

🛣️ 2023 Trend Watch (Pt 1)—TikTok Tour De Force, EV Backlash Ahead?

The Ricks share some of the key themes and top trends they'll be tracking in 2023—including the potential for new successes on hand for TikTok, LinkedIn and others as ad dollars shift from Meta and Google, a possible backlash for the EV sector, and more. From January 29.

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Rick and Rick Rule the World · 🛣️ 2023 Trend Watch (Pt 1)—TikTok Tour De Force, EV Backlash Ahead?

IN THIS EPISODE:

🤐 A very Wootten wardrobe malfunction (at 1 min, 5 sec)
☔️ California's atmospheric rivers recede—leaving some unexpected car issues (at 02:30)
🕶️ Is this the Year of VR (again)? Trying our hand at reverse predicting (at 05:10)
🍿 Will that old Odd-Year Magic work wonders at the box office? (at 06:15)
📢 With digital ad dollars shifting, is TikTok poised for take-off? (at 08:17)
📺 With FAST and leadership changes, will the streaming wars see casualties? (at 10:59)
🔋 Is a backlash brewing with the rise of the Anti-EV crowd? (at 11:43)

Approx. 13 minutes and 25 seconds. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.